How We Build

The Lab Holding blends strategic investment with a startup studio model, growing brands from first idea to beloved experience.
/01

Build

At The Lab Holding, we build ventures internally through a proven studio methodology designed to create clarity before complexity and strength before scale.

/02

Experiment

We test before we scale. Menus, formats, locations, all pressure-tested in the real world.

/03

Invest

We back ideas we believe in long-term, not quick flips, not trend-chasing.

/04

Grow

We surround our ventures with what they need to grow intelligently: data, market research, and access to key industry players. A board of seasoned advisors helps each brand navigate expansion while staying true to its DNA.

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