It's an environment dedicated to experimentation and learning, fostering the creation of innovative and impactful ideas.

The Lab Holding is a venture studio that builds, invests in, and scales brands across hospitality, food & beverage, and technology. We develop concepts from idea to operation, offering strategic insight, design, experimentation, and operational expertise.

Our roots are in hospitality, but our venture studio model extends into technology and experience-driven businesses. We build and back brands that align with our philosophy of innovation, culture, and craft.

We look for ideas with strong cultural relevance, clear market potential, and founders who are deeply passionate about their craft. Each opportunity is evaluated through our Grow / Invest / Experiment / Build framework.

Yes. We actively explore collaborations and new venture opportunities. If you have a concept you believe fits our ecosystem, submit it through the contact form and select “New Venture Idea.”

We are the creators of several of the UAE’s most loved homegrown concepts, including 3Fils, BRIX Café, BRIX Journey, Bordo Mavi, SLRP, Kanji, Konbini, and more.

Collaboration starts with a conversation. Whether you're a founder, operator, investor, or creative partner, reach out through our contact form and tell us how you’d like to work together.