ABOUT US

The Lab Holding exists to build dining concepts that last, grow with intention, relevance, and cultural weight.

In a region defined by speed and saturation, we choose discipline over noise.
Clarity over trends.
Identity over imitation.

Every decision is intentional. Every detail serves the experience.

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From kitchens to menus, interiors to service flow, we design every brand as a complete experience.

Our Team

Our team of talented designers and developers bring expertise and creativity to every project.

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CEO

John White

john@agency.com
vertigo
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developer

Tina Wright

TINA@agency.com
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designer

Nick Smith

nick@agency.com

Our Ventures

Each venture under The Lab Holding is built with a clear audience, a defined reason to exist, and the discipline to scale without dilution.

2016

3Fils

Culinary pioneer: redefining Japanese-inspired dining in Dubai. Recognized as a Bib-Gourmand by Michelin Guide (2025)

2022

BRIX Journey

Sweet destination: dedicated art of desserts & bakery — the indulgent side of The Lab’s culinary universe.

2023

BRIX Café

An atelier of flavors, where refined pastry meets artisanal brews.

2023

Bordo Mavi

Black-Sea seafood heritage meets Dubai’s harbour vibes. Awarded TimeOut Dubai Best Seafood Restaurant 2024.

2023

SLRP

Urban ramen & roll culture: Japanese street-food energy reimagined for Dubai. Built on the culinary spirit of 3Fils.

2021

Kanji

Delivery-born Japanese & sushi concept bringing 3Fils favourites home.

         Our slogan is “Making Complex Simple”. The effort and process behind 3Fils are multi-layered and branch out vastly, from the food in our kitchen to the marketing, to the on-ground customer service, the complexity behind each department is made simple for our guests.

Ahmed Saleh
Co-Founder

         Asian small plates deliver fresh, vibrant flavours with a strong nod to Japan.

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MICHELIN Guide
Dubai

         Fresh fish, done well (and lifted by a lot of butter)… the best seafood in town from its charming waterside location.

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Time out
dubai
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Every number marks a milestone. Every milestone moves a venture forward.

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DISHES SERVED IN 2025

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BRANDS BUILT

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AWARDS

Say Hello!

Contact

Contact