A few things people often ask about The Lab Holding, our ventures, and how we work.

Why we call it the lab?

It's an environment dedicated to experimentation and learning, fostering the creation of innovative and impactful ideas.

What is the professional motto that you live by?

What is the professional motto that you live by? Our slogan is “Making Complex Simple”. The effort and process behind 3Fils are multi-layered and branch out vastly, from the food in our kitchen to the marketing, to the on-ground customer service, the complexity behind each department is made simple for our guests.

Who is behind The Lab Holding?

The Lab Holding is built by a team of entrepreneurs, operators, creatives, and industry specialists with deep experience in hospitality, food, and business-building.

Where is The Lab Holding based?

The Lab Holding is headquartered in Dubai, United Arab Emirates, with ventures operating across key locations in the city and beyond.

What makes The Lab Holding different from a traditional holding company?

We don’t just own brands — we actively shape them. The Lab operates hands-on, supporting its ventures with strategy, operations, creative direction, and long-term vision. We blend entrepreneurial energy with disciplined execution.

What is The Lab Holding?

The Lab Holding is a Dubai-based holding company that builds, invests in, and grows ventures across food & beverage, hospitality, and technology. We operate as a creative venture studio — combining strategy, culture, and execution to turn bold ideas into enduring brands.

Do the brands operate independently?

Yes — creatively and operationally, each brand has its own voice and leadership. At the same time, they benefit from shared expertise, resources, and strategic guidance from The Lab Holding.

Are all brands fully owned by The Lab Holding?

Not always. Some ventures are fully owned, while others are partially owned or strategically invested in. Our level of involvement varies based on the needs and stage of each brand.

What brands does The Lab Holding own or operate?

Our portfolio includes award-winning and emerging brands such as: 3Fils BRIX Desserts BRIX Journey Bordomavi SLRP Kanji Konbini Resto Guru Each brand has its own identity, audience, and ambition — all supported by The Lab’s platform.

What does “Grow” mean for your ventures?

Growth at The Lab means more than expansion. We help ventures scale through strategy, operational excellence, brand development, access to networks, and experienced advisory support.

How does The Lab invest in companies?

We invest in early-stage and growth-stage ventures across food, hospitality, and technology. Our approach is long-term and partnership-driven, supporting founders beyond capital alone.

What does “Build” mean at The Lab?

Build refers to ventures created internally at The Lab — from early concept and testing to launch and scale. These brands are shaped through experimentation, market insight, and hands-on execution.

How can I pitch a concept or partnership to The Lab?

You can reach out through our Contact page with a clear overview of your idea, concept, or proposal. While we can’t engage with every submission, we review opportunities that align with our focus and values.

Does The Lab Holding partner with external founders or brands?

Yes. We collaborate with founders, chefs, and partners who share our values, ambition, and commitment to quality. Every partnership is evaluated carefully to ensure long-term alignment.

How do I apply for a job at The Lab?

You can view current openings on our Careers page. If you don’t see a role that fits, you’re welcome to submit your profile for future opportunities.

What kind of roles does The Lab offer?

Roles span across hospitality operations, culinary teams, creative, technology, strategy, and support functions — depending on the needs of our ventures.

What is it like to work at The Lab Holding?

Working at The Lab means being part of a culture driven by curiosity, craft, and ownership. We value people who think independently, care deeply about their work, and thrive in fast-moving, creative environments.

Who should I contact for general inquiries?

For general questions, partnerships, or business-related inquiries, please reach out through our Contact page or email us directly.

Does The Lab Holding work with media or press?

Yes. For media inquiries, interviews, or press-related requests, please contact us via the details on our Contact page.